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Email Design

Good email design is about more than looking pretty. We believe that it is a core part of your email success when integrated into your wider marketing strategy. Alongside our Account Managers and Customer Success teams, our Digital Designers work with you to understand everything you are doing in your marketing world and everything you want to do with your emails. We don’t just build for a single campaign’s success – we work with you to provide the templates and tools to ensure your emails stand out every time.


When people choose to open your emails, there is a good chance it’s because they’ve had good experiences with your brand in the past. Your email needs to deliver on that trust, and look and feel consistent with the brand your customers love.


An email doesn’t exist in isolation: our designs are informed by multiple touchpoints from your website, your brand guidelines, and any other channel where people engage with you. We want to ensure that your emails sit perfectly within the customer journey.


In order for people to take notice of your content, your email has to grab their attention and convince them it’s worth reading. Our team love finding new ways to do this, whether through animation, interaction, or just exciting design to make sure that every email you send is a memorable one.

This template for Future Publishing delivered a 500% increase in click-through.

Email Design Example

What services are available?

Email template design

We will work with you to understand your branding, tone, and content, then our experienced design team will produce exciting, innovative, and on-brand designs that give you the flexibility to convey any message in the best possible way. Leverage great design to engage your audience consistently and reliably.

Email template build

Developed in-house, our email editor gives marketers the tools to create amazing campaigns that are always on brand, regardless of HTML knowledge. We live and breathe this editor and will produce pixel-perfect and intuitive templates that have been coded to work perfectly in any email client or device.

Forms and form templates

Adestra’s form builder tool is an excellent way to import contact data while triggering any number of automated actions, from adding contacts to a list to adding them into an automation program. We can create a template for you to use with this so that your forms are as exciting and as interactive as the rest of your website.

Consultancy and training

We’re always happy to come and spend time with you to help you get the most out of your email design and development. We love sharing our enthusiasm and experience, whether that’s spending time helping your creatives understand the benefits of email design or working alongside your developers to establish best practice.

Request a demo

Interested to see how our Digital Design team can help revolutionize your email templates?

Enter your details and request a demo now.


What our users say about our email design

"The team at Adestra have been fantastic during this project. I was really impressed that their Head of Design, Rob Pellow, was involved in the project from day one and that he was so passionate about the new editor and wanted our template to be as good as possible. He was always pushing the project forward and was always on hand to respond to any questions."

Craig Billing

Digital Marketing Officer at Blue Cross