Lifecycle Marketing Automation Software

Drive conversions—from clicks to subscriptions—and engage your email audience with personalised content and automated workflows.

Request a Demo

Lifecycle Marketing Automation Software Example

Trusted by global marketing experts and consumer revenue teams

Get the ultimate return on your email investment.

Scalable multi-layer workspace and account structure

Effectively organise and manage email programs for multiple products, publications, or divisions from a singular account.

Watch the webinar

Simple drag and drop journey automation

Personalised delivery times

Unmatched inbox deliverability and inbox placement

Creating Effective Customer Journeys with Email

Everything you need to know about crafting successful customer journeys, including both a conceptual framework and actionable strategies for getting started.

Read the guide

Deliver the right content at the right time to the right audience.

Eliminate manual, tedious tasks and focus on engaging your audience and driving revenue.

AI subject line assistant

Create engaging subject lines with our AI-enabled generator which builds multiple options based on your email content.

Multi-variant split testing

T Test multiple aspects of your email campaigns, including subject lines and images, and Adestra will deploy the best performing version.

Dynamic content

Using built-in machine learning, provide readers with specific content based on past email interactions and detailed demographic data.

Real-time reporting

Dive into user-friendly data visualization, including heatmaps, benchmark reporting, geo-tracking, and more.

Intuitive email builder

Design beautiful emails, customised based on the subscribers’ device or email client, without knowing a line of code.

Powerful data segmentation

Create dynamic subscriber lists using filtering functionality that can then be used to facilitate automation journey decisions.

Email software that meets your unique needs

Media & Publishing

Deliver personalised digital experiences to monetise your audience, with AI-enabled campaigns to drive engagement, loyalty and sales. Create seamless, automated customer journeys, with relevant content for every stage of your customer's relationship with your brand.

Discover More

Marketing Agencies

Manage multiple brands effortlessly with a flexible, scalable account structure. Enable cross-business collaboration, built for every user, while giving you overall control and visibility of all of your client's email campaigns.

Discover More

Events

Manage your event portfolio seamlessly to event visibility and establish industry prominence. Captivate your delegates, attendees, and sponsors through personalized, targeted email campaigns.

Finance

Utilize data-driven automation for customer journeys, enhancing trust via tailored content that drive engagement thanks to email campaigns that consistently reach the inbox.

An award-winning solution

Don't take our word for it. Take theirs.

Media
Publishing
Marketing Agency

Incisive Media achieves a 165% increase in email open rate with Adestra

Learn how one of the world's most established publishers in the finance and technology sectors, Incisive Media, improved engagement metrics and drove significantly more leads.

Read case study Explore more case studies