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Adestra Founders Adestra and SteveThe Adestra Story

Once upon a time, email competed with direct mail and both were treated the same way: a ‘spray and pray’ approach, where clients supplied their ESP with a piece of content and a data list, and the ESP’s only involvement was to blast it out and collect a check.

Adestra’s founders knew there had to be a better way.

As email marketing grew, forward-thinking companies were going to need more than a commodity supplier; they were going to need a knowledgeable business partner that could provide the technology they needed, along with the support and expertise to help execute effective campaigns.

The team at Adestra saw an opportunity to fill this void, and be the kind of business they wanted to do business with.

They took what they had learned from the early days of email, and built a system designed around the way their clients wanted to work.

Rather than treating their software and service as a commodity, they made high-touch service and helping clients succeed a foundation of the company.

That carries through to today. Hundreds of organizations and thousands of marketers across the globe have come to depend on our innovative software and incomparable service for their marketing needs.

With a solid foundation of email marketing experience, we have built enterprise-grade marketing systems with robust features and deep integration opportunities alongside an award-winning client services team across EMEA, North America, and APAC.

Since forming in 2004, we’ve worked hard to become one of the industry’s most respected names. Our success is driven by our innovative technology, excellent customer service, and proven deliverability.

"Adestra’s platform attracted our attention from the very beginning because of its powerful reporting and unique structure. We believe these are important aspects to help us deliver first-class strategic consultancy to our clients. It was also reassuring to us that should we need any help, Adestra’s Support Team is only a quick chat, email or phone call away at no additional cost."

Jeff Houden

President at Select Publishing Inc.

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