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The way that MessageFocus is structured is vital to the way that our global business is structured. I haven’t yet seen another tool that can help us manage our emails the way that MessageFocus does because we separate out every brand we work on into a different workspace and projects for each type of communication. We can set defaults within those workspaces and projects which means we can manage things like our unsubscribe lists, from addresses and reply addresses centrally, whilst giving the teams the ability to manage their own email campaigns.

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