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We send a minimum of 10 email campaigns each day (rising to 20 at certain times), across multiple brands, with content automatically pulled in from each website CMS. Due to the time-sensitive nature of much of this content (news-driven digests and newsflashes), reliability is key. Since switching to the Adestra API send failures have been eliminated and send speeds and have improved significantly. We’re looking forward to utilising more of the functionality offered by the API as we develop our email strategy further.