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With so many different teams and requirements, we needed control over our email marketing as a whole. The users also needed to feel they remained in control of their highly customised email campaigns. MessageFocus was the only email system we could find that would fit the needs of our organisation, by allowing all emails to be sent from just one account. The roll out touched almost every marketing team within the organisation and Adestra worked closely with us to transfer and consolidate all areas smoothly and effectively.