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I thoroughly recommend taking the training courses.  The subject matter is focussed and relevant and while it is true that you could find your way around and get results from MessageFocus without it, the training is there to show you how to get the MOST out of it.  The courses are pitched at the right level, showing you the basics without being patronising and give challenging ideas to really get you thinking about what you will be able to do when you’re ready to go.