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I like the visibility you get with the APB, especially in terms of seeing how many contacts are going through each stage of the programme, as well as visuals on which campaign they will receive at each stage. I was a bit apprehensive about setting up something which I thought was a big task, but once I started working on it, it was really easy to choose each stage of the programme and set up lists to associate with it. In terms of results: it’s great to be able to see how each individual contact has interacted with the programme, as well as being able to easily access open and click through rates and analyse bounce rates etc. and find the root cause which enables me to improve my campaign.

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