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Our email campaigns definitely drive sales. We also acknowledge the role email plays in maintaining awareness for our business and generally growing our brand. Fleet owners and taxi drivers generally only change their vehicles every 3-5 years. So we need to be front of mind when that moment comes. We also get calls every day from people who say ‘I saw your email. I don’t want that particular vehicle, but what else have you got?’ Our email campaigns often run alongside paid Facebook ads, and I know that we also feed Facebook activity directly into our email campaigns too, so it is all joined up.

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