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Whether you’re relatively new to the world of email marketing or an industry pro looking to validate your existing expertise, our training team will help you find the right selection of modules for your skill-set.

There are three levels of Expert certification, each comprised of individual hour-long modules covering a different aspect of the platform and how you can best use it to become a driver of real marketing success for your organisation.

What our users say

"The Certified User Training was really helpful when getting started with Adestra. From someone who hadn’t used an email marketing system before, it was a good introduction giving great oversight of what is possible with the system. Recommended."

Amy Clark

Senior Digital Officer at World Animal Protection UK

Adestra Certified User

Our Adestra Certified User program is comprised of four key modules, each followed by a multiple-choice examination for your to complete. The course is designed to provide users with the essential skills needed to get the best out of MessageFocus, and covers the following:

  • Getting Started with Adestra MessageFocus
  • Marketing Automation with MessageFocus
  • Advanced Reporting and Exporting
  • Testing and Optimizing your Email Campaigns

Adestra Certified SuperUser

Those seeking to gain SuperUser status can be at any stage in their MessageFocus journey, but will have an interest in exploiting their data to better effect with a view to developing personalized, highly-relevant campaigns. The program is comprised of seven modules:

  • Getting Started with Adestra MessageFocus
  • Marketing Automation with MessageFocus
  • Advanced Reporting and Exporting
  • Testing & Optimizing your Email Campaigns
  • Using Filters to Create Target Groups
  • Managing your Data in MessageFocus
  • Building Sign-Up Forms & Preference Centers

Adestra Certified Administrator

A Certified Administrator may well have responsibility for a wider marketing team, or be entrusted with the management of multiple clients’ data. This program comprises six modules, and places a greater emphasis on maintaining clean, organised data:

  • Getting Started with Adestra MessageFocus
  • Marketing Automation with MessageFocus
  • Advanced Reporting and Exporting
  • Testing & Optimizing Your Email Campaigns
  • Managing Your Data in MessageFocus
  • Administering your MessageFocus Account

Adestra Expert Certification Programme

If you want to make the most of MessageFocus, sign-up for one of the courses below and start taking your email marketing to the next level.

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