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Data-Driven Marketing Benchmarks for Success

July 2018
Presenters: Lisa Finfer and Todd Lebo

Based on the popularity of our 2018 Data-Driven Marketing Benchmarks for Success study, we decided to take a deeper look in this special webinar to help our fellow marketers make the most of the study findings and their data-driven strategy.

Clear and concise data-driven marketing strategy helps a company effectively acquire, organize, analyze and translate customer information into actionable insights. What are best-in-class companies doing differently to achieve data-driven marketing success?

2018 Email Marketing Industry Census – The Results

June 2018
Presenter: Steve Denner and Nick Watt

For the twelfth year running, we’re delighted to be unveiling our Email Marketing Industry Census in partnership with Econsultancy. A definitive piece of research for industry trends and benchmarking across the year, our yearly census gathers information and opinions from marketers representing a wide range of industries and technical capabilities.

For 2018 in particular, we dug into the role of artificial intelligence, why personalization continues to elude many within the channel, and which sectors are feeling the impact most in a post-GDPR climate.

 

A marathon, not a sprint: Nurturing the fundraising journey

May 2018
Presenter: Katie Evans

First-Person Marketing communications have never been more crucial in the charity sector, as organizations seek to maintain one-to-one supporter relationships within a crowded inbox.

Katie Evans, one of our Key Account Managers at Adestra, will talk through the value of automation in countering these obstacles, drawing on her own experience in working with high-profile charity clients such as Oxfam and the NSPCC.

One size never fits all: Integrating your technology wisely

April 2018
Presenter: Rob Amos

Drawing on his 20 years’ experience in the industry, Rob will guide you through the process of integrating wisely, looking at example stacks and flows and identifying the questions you should be asking when aligning your goals to a new provider. Rob will also look at the very real risk of ‘MarTech FOMO’ (do you really need that particular integration, or are you being lured by the latest shiny penny?), and why we at Adestra believe so strongly in the value of starting with data when integrating for our clients’ needs.

What can you do to elevate your emails to the next level through innovative design?

March 2018
Presenter: Rob Pellow

Rob Pellow, Head of Digital Design brings his flair for design and trademark sense of humor together to take us back to the fundamentals that digital designers still live by. He’ll go on to remind us why email should be viewed as another form of user experience, as well as offering practical steps for the individual marketer to take their design strategy to the next level.

GDPR and email marketing: an opportunity for transformation?

December 2017
Presenter: Antony Humphreys

Antony Humphreys, Key Account Manager and Adestra’s go-to person for all things GDPR, isn’t claiming he can make your organization compliant overnight – but he does know the facts.

Improving Engagement 2018: 15 questions to assess your readiness

November 2017
Presenter: Dave Chaffey

Dr Dave Chaffey, co-author of our latest engagement report in collaboration with Smart Insights, talks through his findings and offers practical steps to improve your audience engagement in 2018.

Shake to reveal: interactive marketing for holiday campaigns

October 2017
Presenters: Jacques Prothon, Liz Smith & Claire Barnes

Join Jacques Prothon, ODICCI’s CEO and founder, as he introduces a variety of fun, smart, and intuitive interactive modules available to marketers in time for the holiday season. Jacques is joined by Adestra’s Liz Smith, Head of Marketing & Partnerships, and Claire Barnes, Content & PR Manager.

Not your typical webinar: coffee talk with guest speaker, Forrester’s Shar VanBoskirk

September 2017
Presenters: Ryan Phelan & Shar VanBoskirk

Listen to industry experts in this “podcast like” conversation about the email industry and the struggle to innovate with advice for CMO’s across the digital landscape. No slides, no graphs, just a chat and Q&A time with the speakers. This is one webinar you don’t want to miss!

The pain points of personalization and how to fix them

July 2017
Presenters: Anca Staples & Alex Mocanu

Personalization is THE hottest marketing topic of 2017, but for many marketers it remains a dream rather than a reality. You don’t need to take the plunge to use more personalization on your own and neither do you need to implement everything from day one.

How to segment your way to excellent ROI

June 2017
Presenters: Anca Staples & Rob Amos

Despite being one of the oldest tactics in the marketing book, segmentation is still not as widely used as you might think. Whether you’re just thinking of getting started with it, or you’re looking for more advanced strategies, we’ve put together an in-depth session to help you make segmentation part of your day-to-day activities.

10 simple steps to make charity supporters feel loved

May 2017
Presenters: Tristam Jones and Katie Evans

In an era of digital distraction, charities must show their supporters some love to keep them engaged with their cause. Email can be a great channel for this, but good old batch-and-blast no longer rises to the challenge.

2017 Email Marketing Industry Census – The Results

April 2017
Presenters: Jennifer Watkiss & Andrew Warren-Payne

Adestra and Econsultancy present the eleventh edition of the Email Industry Census. Based on a survey of over 1,200 company and supply-side marketers from across sectors, this annual report has become a definitive study into the email industry’s evolution.

What is the value of design in email marketing?

March 2017
Presenter: Paul Dyke

We know beautifully designed things are more appealing, but what is the process for designing an email template that succeeds in this way? Join Adestra’s Design Lead Paul Dyke who will be sharing his approach for creating successful email templates using design theory.

How automation can lead the way to First-Person Marketing

February 2017
Presenters: Anca Staples & Rob Amos

There are so many ways in which automation can help you drive better email marketing performance. But when it comes to focusing your efforts, First-Person Marketing should be your guiding light. By always keeping your customers front of mind when you design automated journeys, it won’t be long before you start reaping the rewards.

7 Email Marketing Trends & Predictions For 2017

January 2017
Presenters: Jennifer Watkiss & Ryan Phelan

We joined forces across the pond to bring you some trends and predictions that we think will shape Email Marketing in 2017.

New Year, New You! How to make your email marketing successful in 2017

November 2016
Presenters: Anca Staples and Katie Evans

Join us to hear some tips and tricks to help B2B marketers make the most out of their email marketing in 2017.

What are today’s marketers achieving with personalization? – The Results

October 2016
Presenters: Jennifer Watkiss and Steve Kemish

Join us for an exciting discussion of the results of the report ‘The State of Digital Personalization in 2016’ and find out the effect of personalization on a range of topics.

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Real Data Insight To Turn This Holiday Season Into the Best One Yet

September 2016
Presenters: Jefferson Davis and Anna Wilson

This year we’re letting the data do the talking, sharing in-depth insight from last year’s email marketing performance.

What can NOT making a profit teach us? – Lessons for us all from the non-profit industry

August 2016
Presenters: Ryan Phelan and Tristam Jones

Join Ryan Phelan, VP of Marketing Insights and Tristam Jones, Head of Account Management, in this energetic and worldwide discussion on the learnings from the non-profit space.

Sector by sector, how does your email marketing stack up?

July 2016
Presenters: Jennifer Watkiss

Which is the best sector for email marketing? Which gets the highest ROI, how successful are different sectors with mobile and automation, and what are they focusing on in the near future? Watch this session full of insight for the answers.

10 email ideas retailers can use to boost results and drive revenue

June 2016
Presenters: Jefferson Davis and Anca Nicolaescu

We’re sharing 10 ideas to help retailers add value and impress their customers. From the simplest to more complicated but highly rewarding tactics, applying them can ultimately help you boost the bottom line.

2016 Email Marketing Industry Census – The Results

May 2016
Presenters: Steve Denner and Jim Clark

Adestra and Econsultancy present the tenth anniversary edition of the Email Marketing Industry Census. We’re sharing industry insight covering topics like mobile, automation, personalization, data and the future of the channel.

Designing unbreakable emails for the inbox of the future

April 2016
Presenters: Lisa Snuggs and Rob Pellow

When it comes to designing for the inbox of the future, the designers will have the know-how, but the marketers will do the day-to-day heavy lifting. We’ve put two of our own experts from the two camps to discuss their challenges and solutions. Also, don’t miss a preview of our new Email Editor!

Spring clean your data practices to freshen up your results

March 2016
Presenters: Antony Humphreys and Anton Marshall

Our deliverability expert Anton and Key Account Manager Antony are here to help you keep on top of data collection and management best practices and to give you an update on what is expected from the pending EU Regulations.

The insider’s guide to MarketingSherpa Summit 2016

February 2016
Presenters: Ryan Phelan, Daniel Burstein, Justine Jordan and Marco Marini

Coming to MarketingSherpa Summit 2016 in Las Vegas for the first time or maybe you’re a pro, it’s important to have the tools and strategy to maximize your time at the industry’s first conference of the year. Join 4 industry leaders that have attended for years give you the insider tips and tricks!

7 Email Marketing Trends & Predictions for 2016

January 2016
Presenters: Ryan Phelan, Sophie Jenkins and Anca Nicolaescu

We’re here to sift through the many predictions being made and highlight what will actually help you achieve your marketing goals, delight your subscribers and ultimately increase revenue.

4 Simple Rules for Designing Better Emails

November 2015
Presenters: Rob Pellow and Anca Nicolaescu

Join our Head of Digital Design, Rob Pellow, as he shares some simple rules to use that will open the door to experimentation, innovation and beautiful emails. Using examples from many sectors, he showed what’s possible, what you should avoid and answered a myriad of questions from the audience.

All I want for Christmas is… Great ROI from email marketing this holiday season

October 2015
Presenters: Liz Smith and Al Keck

In this webinar Liz Smith and Al Keck will help you make the best of the season and achieve fantastic results with lessons from last year, tips, tricks and examples.

Email Marketing for Publishing and Media Marketers

September 2015
Presenters: Jenna Lovell and Anca Nicolaescu

In this webinar Jenna Lovell and Anca Nicolaescu specifically address the needs of publishing and media marketers, covering tips, tricks, strategies and plenty of examples.

2015 Subject Line Report Webinar: Improve your subject lines like never before

August 2015
Presenters: Katie Evans and Anca Nicolaescu

In this webinar we discussed the findings of the 2015 Subject Line Analysis Report, and shared real insight to help you formulate the best performing subject lines. The report is based on more than 3 billion emails, and highlighting over 300 keywords across four industries: retail & B2C, conference & events, media & publishing, and B2B.

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