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Why you need a seasonal strategy for your email campaigns

The Ultimate Guide to Holiday Email

You can get great results from email marketing in the holiday season, so long as your campaigns stand out from the crowd.

From Thanksgiving through to Boxing Day and beyond, your customers are ready to spend more at this time of year. November and December can account for as much as 40% of a retailer’s annual sales.

In this guide, you’ll discover:

  • Which kinds of campaign work well in this period
  • How to maximize ROI on key calendar dates
  • Essential things to include in holiday campaigns
  • Ways of personalizing emails in this period

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