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January 2018

These stats are provided to show global trends in email client usage. When making decisions about optimizing for your own audience, you should check your own stats. What does your top 10 look like?

  1. iPhone 28.6%

  2. Gmail 20.7%

  3. iPad 19.7%

  4. Outlook 11.8%

  5. Android 11.4%

  6. AOL 2.23%

  7. Yahoo! Mail 2.20%

  8. Windows Live Mail 1.1%

  9. Apple Mail 0.78%

  10.  Thunderbird 0.76%


This top 10 is based on data gathered by Adestra from campaigns sent worldwide from Adestra’s platform. These statistics are updated each month, the current period is 1st January — 31st January 2018.

Due to automatic image blocking some email clients or devices may be over- or under-represented. This is presented as a global summary. Individual audiences, segments and demographics will be different.

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