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As today’s marketers are under increasing pressure to capture the attention of an ever more demanding audience, we wanted to focus the study specifically on the use and effects of personalisation in email and across the marketing mix.

In collaboration with the IDM, this report delves into three areas:

  1. Email Marketing and Personalisation
  2. Marketing Channels and Personalisation
  3. Data Management Practices in Email Marketing



Complete the form below to download a copy of the report:

DISCLAIMER: The content and opinions within this report are for information purposes only. They are not intended to constitute legal or other professional advice, and should not be relied on or treated as a substitute for specific advice relevant to particular circumstances, the Data Protection Act, or any other current or future legislation. Adestra shall accept no responsibility for any errors, omissions or misleading statements, or for any loss which may arise from reliance on materials contained within this report.