Personalization is THE hottest marketing topic of 2017, but for many marketers it remains a dream rather than a reality. You don’t need to take the plunge to use more personalization on your own and neither do you need to implement everything from day one. Join Anca and Alex as they discuss the main challenges preventing a tailored approach to marketing and the toolkit to tackle these obstacles.
From tackling data integration, to a lack of resources and organisational buy-in, they will share suggestions to help you create a plan for improved email marketing results.
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