The strategy behind building sustainable email by placing customer experience at the center
Optimizing for mobile is not about turning your template into a single-column design, implementing some responsive email code and increasing the size of your buttons. The marketing message should be optimized for the device, otherwise you risk degrading the customer experience. And mobile devices come in a variety of sizes, so where do you start?
This guide will help you understand why:
- you shouldn’t be reluctant to mobile design
- the message, not the medium should be the centre of your communications
- you need to make sure you build a futureproof strategy to align to the tactic you have implemented
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