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The Challenge

To coincide with the launch of their new responsive website, Target Ovarian Cancer asked whether we could design a brand new newsletter email template. Their newsletter email is sent to the charity’s supporters, keeping them informed of news, promotions, and events.

The Solution

When building this template we wanted to stick tightly to Target Ovarian Cancer’s website and brand guideline documentation so that the user experience from email through to the website felt seamless. Precise call-to-action buttons inform the reader exactly what lies beyond a story snippet. The 100% width header and footer on desktop frames the content whatever screen size a recipient is using. The mobile display is simplified by removing unnecessary content, dropping table cells to the next row and by using fluid widths.