One of Adestra’s commercial partners, ODICCI is an innovative software platform that empowers multichannel B2C and B2B marketers to create interactive experiences that stand out. Join Jacques Prothon, ODICCI’s CEO and founder, as he introduces a variety of fun, smart, and intuitive interactive modules available to marketers in time for the holiday season.
Jacques will be joined by Adestra’s Liz, Head of Marketing & Partnerships, and Claire, Content & PR Manager, to discuss the benefits of incorporating interactive elements into your email marketing strategy. They will also talk GDPR, and the impact of interactive marketing on list growth in an age of ever-tightening legislation.
What you’ll learn from this webinar:
- Why interactive marketing is so effective at generating conversions
- How to gamify your user experience using ‘shake to reveal’, in-email jackpots, and digital advent calendars
- What your interactive customer journey might look like
- How to maximize list growth whilst remaining data compliant
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