River Street Events asked us to help bring their email newsletters more inline with their editorial communications. Email is a vital marketing tool for them and the newsletter is used to approach previous attendees and encourage them to book again for the following year. We were asked to put together a visual style that appealed to their audience. The design needs to be adaptable to any of the BBC Good Food and Gardeners’ World events.
We chose a minimalist color scheme of grays and whites – using typography and images to bring color interest. The header is made of two images – the right hand one being hidden on mobile. The colors can be easily changed for different brands.