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Best practice tips to help you understand your audience


Email testing is the best way to get to know what engages your subscribers. By implementing a good testing strategy you’ll learn what really works. You’ll be able to continuously improve your results and increase ROI on future email marketing campaigns.

In this guide, you’ll discover:

  • The two types of email tests and when to use them
  • Which parts of an email can be tested and how
  • Essential steps to follow to ensure a good, reliable test
  • How to get the most from your test results
  • A handy planner to keep your tests and results in one place

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