Ready for a different kind of webinar? Well, Adestra’s changing the game a bit this month with one of our favorite Forrester experts, Shar VanBoskirk, VP and Principal Analyst at Forrester Research. Join Adestra’s VP, Marketing Insights, Ryan Phelan, and guest, Shar, in this “podcast like” conversation about her views of the email industry, the struggle to innovate both in the role of the marketer and with the ESP technology they use and advice for CMO’s across the digital landscape. This is the one webinar you don’t want to miss. No slides, no graphs, just a chat and your chance to ask Shar and Ryan what they feel is the best advice to evolve this industry, you’re programs and our place in the Age of the Consumer.
You’ll learn from this webinar:
- How the email industry has evolved over the last 10+ years
- What the role of consolidation has done to innovation
- What CMO’s need to realize about the power of email marketing and the power of the email address
- How marketers can drive innovation and what the most important goals should be for 2017 and 2018
- How Ryan and Shar both love Nebraska Football and the Boston Red Sox
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