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Oct 24 2018
3:00 pm UTC
by Alexandra Mocanu
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Alex Mocanu
Alexandra Mocanu, Partnerships Account Manager at Adestra

Chances are you’ve already got your Black Friday plans lined up and are readying yourself for the busiest time of the year, as Black Friday rushes by into Cyber Monday, followed by the holiday-heavy month of December and beyond.

What you may not have considered, however, is how your Black Friday strategy holds up alongside current industry best practice – itself rapidly developing year on year. What began as the preserve of certain North American retailers has in recent years escalated to a worldwide event, and increasingly savvy shoppers have matched this offering by developing their own purchasing strategies with near-military precision.

Participation is non-negotiable: Black Friday 2017 saw a 320% increase in UK sales alone. Over in the US – though Black Friday had already established itself in the holiday shopper’s calendar – sales saw a very respectable increase of 160%. Recent studies have also shown that Cyber Monday has overtaken Black Friday in the customer consciousness, and marketers who treat it as an afterthought do so at their peril.

There’s still time to perfect your strategy in the run-up to the big day, so join Adestra Partnerships Account Manager Alex as she talks you through facts, stats, and brand success stories to give your campaigns the edge.

Including, but not limited to:

  • When do marketers start planning their campaigns?
  • When do shoppers start planning their purchases?
  • What are your customers’ shopping habits during this period?
  • Would you try offering a discount or a limited time offer?

Alex will also share example campaigns from brands such as Laithewaite’s Wine, Fenwick, and The Diamond Store – join us to find out what made each campaign so successful.

Questions or comments? Use the hashtag #adestrawebinar and we’ll read out our favorites.

Want to add your thoughts? Join the conversation by using the hashtag #adestrawebinar

Register now



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