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This is the big one: Our largest and most in-depth sector report ever.

This year we take a closer look at AI/machine learning and interactive emails as well as the staples of ROI and performance measuring, email tactics, device optimization, automation and innovation.

We have spent more time analyzing where the changes have occurred in the last year or two. This gives you better insight into the areas and tactics that are becoming more popular or are waning for each sector. While it’s not a fame game, marketing disciplines often ebb and flow as priorities and the demands on budgets change – although admittedly sometimes marketers are still attracted to things that are fashionable or shiny and new.

All data is taken from the Adestra/Econsultancy Email Marketing Industry Census 2018 – a survey of over 700 digital marketers across a range of sectors.



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