The industry is currently inundated with information on GDPR. From scaremongering articles sounding the death knell for marketing to so-called experts claiming their app is the only route to true data compliance, it can be tough to know what to do for the best.
For a start, you’ll need to know exactly what GDPR does and doesn’t entail. Only then can you understand what it means for your business and how you can react accordingly. Antony Humphreys, Key Account Manager and Adestra’s go-to person for all things GDPR, isn’t claiming he can make your organization compliant overnight – but he does know the facts.
For instance, did you know the difference between a data protection regulation and a data protection directive? Or that the process of sending email does not in fact fall under GDPR, but under a different regulation entirely?
Most surprising of all is the argument that, far from throttling your marketing activity, GDPR could in fact be handing your business the opportunity to build trust, grow your database, and send even more emails than you were before.