Discover key trends and challenges within the industry.
According to the 2018 Email Marketing Industry Census report, 74% of marketers rate email as ‘excellent’ or ‘good’ in terms of Return on Investment (ROI). This research also shows that email marketing is the most highly rated marketing channel for ROI, followed by SEO and PPC.
Email offers huge opportunity for the publishing industry, where the need for timely, personalized content sits alongside multiple titles and complex automation programs. How can you leverage this channel to its greatest effect?
Download this eGuide to find out!