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How to build a strong relationship with your customers using retention programs

Email Automation and 1-to-1 Marketing eGuide

Acquiring new customers is important, but ensuring you have a successful strategy to retain customers can lead to much bigger wins. Existing customers are more familiar with your brand, and are more likely to spend more, more often.

So, how can you use email to get first-time purchasers to buy again and potentially turn them into loyal customers? By using the right marketing automation program to send the right message at the right time.

In this guide, you’ll discover six automation programs that can help you:

  • Build a relationship with customers
  • Encourage interaction with your brand
  • Tailor interactions through the use of behavioral data
  • Reignite brand awareness with lapsed customers

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