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Big Data is supposed to be the panacea for the lack of strategy underpinning digital campaigns, but does it really cure all?

Big Data = Big Fad? cover

Big Data is widely touted as the marketing tool of the moment, promising greater efficiencies and improved success rates. With widely publicised benefits, the case for Big Data seems to be clear. But is it? This guide will show you:

  • What Big Data really is.
  • Whether using Big Data really is essential.
  • What the potential alternatives to using Big Data are.

Is Big Data necessary to ensure the success of your marketing campaigns?