Skip to main content

The challenge

This email has to get some complex information across to a multi-language audience. The old template had a non-existing click-through rate and reflected the older version of the website. Our challenge was to reflect the website’s new sense of style, elegance and usability.

The solution

As well as taking style notes from the new site, we needed to find a way of showing a table full of data in an interesting way, translate that to mobile and then improve click through. For desktop we introduced the look and feel of a departures board and then for mobile we added a cutting-edge solution that works on the ‘hover’ state of a link. Obviously on mobile hover doesn’t exist which leaves a touch event with no requirement for javascript, meaning much better support across different email clients.

The result is an interactive experience that engages the user and brings the call to action to the fore.