What does successful email engagement look like?
We all know that engaged customers are the most valuable customers, and that a well-crafted engagement strategy is paramount when moving from acquisition to conversion (and beyond).
Yet research consistently shows a divergence between understanding of strategic engagement’s value and success in its actual implementation. In a 2018 survey in partnership with Ascend2, we asked a wide pool of best-in-class marketers to report back on their own challenges and successes when it comes to implementing their email marketing engagement strategy.
Benchmark your own planning processes and results against those of our industry influencers, and develop a closer understanding of the following questions:
- Where should you be allocating your email marketing budgets?
- Which tactics are your best bet for future success?
- How should you be managing resources within your marketing teams?
Download your copy of How to Achieve Email Marketing Engagement Success now and learn how to get this right in 2018.