Email is sometimes a hard medium to think about. As a marketer, you need to get the right message at the right time in the right way. As a designer, you want to represent the brand, be innovative, and have emails that always look perfect. The developer says email is restrictive and difficult and your stakeholders want the moon on a stick so where does that leave you?
Luckily, our Head of Digital Design is here to give you some simple rules to use that will open the door to experimentation, innovation and beautiful emails. Using examples from many sectors, as well as drawing on his experience working with global agencies and brands, he will show you what’s possible and what you should avoid.
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