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Email continues to reign supreme for ROI, but companies must do more to increase results

2017 Email Census

This is the 11th annual Email Marketing Industry Census, published by Econsultancy in partnership with Adestra. The report presents the findings of an online survey in which 1,200 marketers took part. As well as an analysis of survey data and a comparison with results from previous years, the paper also contains a wealth of insights from leading email marketing experts.

The Census takes an in-depth look at email practices being adopted, the resources being dedicated to email, and the channel’s effectiveness compared to other types of marketing. It covers:

  • Personalisation
  • Marketing automation
  • Optimization for different devices
  • The future of email
  • New! Discover the use of metrics in measuring success, the application of artificial intelligence and the impact of Brexit on how companies are approaching the EU General Data Protection Regulation (GDPR).


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