This 10th anniversary edition highlights email as an increasingly sophisticated and profitable channel
We’re very excited to bring you the tenth annual Econsultancy Email Marketing Industry Census and a special anniversary edition.
Based on a survey of over 1,100 in-house and agency marketers and with ten years of data to process, the census provides a unique opportunity to assess how email marketing has changed and where it may be going. One key point is that it has been, and remains, the channel that constantly delivers fantastic return on investment, coming out at 9 percentage points above SEO in 2016.
The census looks at:
- the approaches taken and resources given to email marketing
- the channel’s effectiveness
- marketing automation
- optimisation for mobile
- the future of email
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