Adestra and Econsultancy present the tenth anniversary edition of the Email Marketing Industry Census.
More than 1,100 in-house and agency marketers contributed their view on email marketing performance, results, return on investment (ROI) and strategies covering topics like mobile, automation, personalisation, data and the future of the channel.
Join us for an in-depth discussion of some of the key highlights including:
- Email tops SEO for ROI, but investment is still lagging
- Personalisation and advanced segmentation remain a challenge
- Mobile optimisation tactics and challenges
- Email automation success is growing, but it’s slower than expected
- Data management and EU GDPR
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