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May 10 2016
4:00 pm UTC
by Jim Clark & Steve Denner, COO
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Adestra and Econsultancy present the tenth anniversary edition of the Email Marketing Industry Census.

More than 1,100 in-house and agency marketers contributed their view on email marketing performance, results, return on investment (ROI) and strategies covering topics like mobile, automation, personalisation, data and the future of the channel.

Join us for an in-depth discussion of some of the key highlights including:

  1. Email tops SEO for ROI, but investment is still lagging
  2. Personalisation and advanced segmentation remain a challenge
  3. Mobile optimisation tactics and challenges
  4. Email automation success is growing, but it’s slower than expected
  5. Data management and EU GDPR

 

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DISCLAIMER: The content and opinions within this webinar are for information purposes only. They are not intended to constitute legal or other professional advice, and should not be relied on or treated as a substitute for specific advice relevant to particular circumstances, the Data Protection Act, or any other current or future legislation. Adestra shall accept no responsibility for any errors, omissions or misleading statements, or for any loss which may arise from reliance on materials contained within this webinar.

Don’t forget to download your own copy of the 2016 Email Marketing Industry Census Report.

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