Email is the dominant marketing channel for both B2B and B2C marketers. But successful marketing via email depends on having an email list full of good-quality addresses.
This report represents the opinions of the 146 best-in-class who are successful in overcoming barriers to achieve email list strategy goals. You will learn winning strategies used by both business-to-business and business-to-consumer colleagues. Having both perspectives in a single document is important, because we believe strongly that each side of the aisle can learn from the other.
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