Marketing Week Live, Olympia West, Stand MD60, 7th and 8th March 2018 – Adestra will unveil its annual sector report compiled from the latest Adestra/Econsultancy Email Marketing industry Census.
This compares the top six industry sectors in key areas such as ROI & email performance, use of email tactics, device optimization, automation, data protection, and future innovation – including best practice tips throughout.
The report highlights a number of significant changes over the last 12 months, not least the fact that Travel brands have risen to the top for email performance (moving ahead of Publishing and Charities), while Retailers have sunk to the bottom. Correspondingly, Retailers employ the lowest email tactics of any sector and are doing the least optimization for different devices. Find out the full story in the latest Email Marketing Sector Report, available for visitors to Adestra’s stand MD60.
Also announced at the show are the winners of Adestra’s Campaign of the Year 2017 – The Daffodil Hotel & Spa and Fat Media. With the objective to promote special accommodation offers after the holiday period and just when the blues kick in, the Daffodil Hotel & Spa worked closely with Fat Media to design and develop a successful email marketing campaign. With enticing and on-brand imagery, a clean design, a clear call-to-action button, a sense of urgency and perfect timing, this campaign saw a 29% click-to-open rate and 2500% ROI.
The 12 Campaign of the Year participants have been compiled in a brochure that Adestra will be distributing at Marketing Week Live.
In addition, the Head of Customer Success Danielle Woolley will be speaking on the 8th at 11.30 am at the Marketing Tech stage. In her session, Danielle will be sharing her insights, experiences and real case studies to help marketers understand how to drive results by creating email campaigns by utilising a First-Person Marketing approach.