London, February 16, 2018 – Leading wine specialist Majestic Group has chosen Adestra as their preferred Email Marketing Technology provider to create timely, one-to-one communications across a wide variety of channels to improve their relationship with their customers.
The Majestic Group manages four separate divisions, each one targeting different customer segments and with a customer-centric email strategy specific to each brand. Since Naked Wines joined Adestra back in 2011, the different divisions have moved away from their previous email service providers to Adestra, as they needed an email marketing technology partner able to integrate with their existing MarTech stack to create relevant, targeted and personalized one-to-one communications.
“Delivering a relevant and highly personalized digital experience to customers is core to our marketing strategy here at Majestic. With such a rich and diverse product range, our opportunities for email personalization are exciting and numerous. We’re thrilled to be working with Adestra and look forward to benefiting from increased email segmentation, automation and reporting capabilities which will enhance the way that we communicate with our customers.” – Ed Wallis, Head of Trade Planning at Majestic Wine.
“The pressure that retailers face in the marketing landscape is constantly increasing. Digital marketing is continually evolving, leading marketers to dramatically change their tactics and strategies and adopt new technologies to provide First-Person Marketing communications that are relevant to each customer. We’re delighted to partner with Majestic Wine Group and keep collaborating with them towards the creation of meaningful relationships with their customers.” – Henry Hyder-Smith, CEO at Adestra.
Majestic Wine Group is a leading wine specialist, which operates in four separate divisions: Majestic Wine, Majestic Commercial, Naked Wines and Lay & Wheeler. Although each brand targets unique customer segments with unique propositions, they all have the same objective: do the right thing for their customers, people and suppliers to deliver sustainable growth in shareholder value.