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Adestra today announces a partnership with Apteco where its enterprise level email marketing platform, MessageFocus, is integrated with Apteco’s FastStats data analysis and automation platform. FastStats Discoverer and PeopleStage users can now upload data, trigger a broadcast and receive response data via Adestra’s MessageFocus platform.

Targeted marketing lists segmented in FastStats can be uploaded into Adestra’s MessageFocus email platform and email campaigns broadcast directly from there in an easy-to-use process. Email campaigns can even be configured to be automatically sent out. Post-email send information recorded by the comprehensive MessageFocus reporting suite is then transferred back into FastStats via key metrics reporting of clicks, opens and bounces.

From one-off broadcasts to more comprehensive integration, the new Adestra/Apteco partnership helps marketers co-ordinate and manage multiple direct marketing promotions and handle responses in a reactive manner. This benefits users in a number of ways: giving greater control over their email marketing; improving bounce suppression and deliverability; and, using best practice guidelines, can significantly improve response rates.

MessageFocus has a multi-tiered structure which allows multiple brands or divisions to all exist separately as part of one account – a unique design that is not found in any other email platform.

Steve Denner, Director at Adestra, comments: “We’re delighted to have agreed this partnership – it gives FastStats users greater flexibility, and enables them to “˜unlock’ their data and maximise its value through using powerful email marketing tactics with our email platform MessageFocus.”

FastStats provides fast, visual and truly easy to use data analysis with an intuitive drag and drop interface and wizards that guide users through powerful analysis. FastStats is proven in over 300 installations, with thousands of users worldwide, able to handle massive databases for modern direct and digital marketing.

James Alty, MD of Apteco, said: “We are pleased to integrate FastStats with Adestra’s technology and give our users the ability to use MessageFocus. The two technologies provide a better and more powerful solution than either can deliver in isolation.”

This partnership helps FastStats users make the transition of data to and from a fulfilment channel as seamless and simple as possible. It is ideal for users across all sectors including charities, publishers, events management, and other ecommerce organisations.

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