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OBA 2017 winner logoOxford, 20th June – Adestra, a leading provider of innovative marketing technology software and services, was selected as the winner for The Hays Employer of the Year Award at the awards ceremony in Oxford on Friday the 16th of June.

Adestra was up against other large Oxfordshire businesses including Miele. Some of the selection criteria included the ability to demonstrate a stimulating and supportive workplace, with a well-motivated, well-trained, ambitious, innovative and integrated workforce. The Oxfordshire Business Awards (OBA), now in their 23rd year, celebrate the county’s most prestigious companies and with over 500 business leaders attending the ceremony.

After receiving three awards for its customer service earlier this year (UBM Supplier of the Year, ICS Customer Focus Award and a Bronze Stevie Award for Customer Service Department of the Year), this new acknowledgement validates the dedication that Adestra has to its employees as well as its customers alongside the company’s Silver accreditation from Investors in People.

“When we founded the company over 12 years ago, we knew that customer service was the missing ingredient in the marketing technology industry. But a true dedication to customer service can only be achieved by first showing commitment to those you work with. We’ve worked hard to instill passion and a culture that celebrates employee achievements and I’m proud to say that we’ve maintained that alongside our fantastic global growth across three continents: North America, Australia and Europe”, commented Henry-Hyder Smith, CEO of Adestra.

The judges for the Oxfordshire Business Awards looked for evidence of how employees have been engaged in strategic goals and values, to achieve and sustain commercial and competitive success. In order to maintain an award-winning company culture, Adestra attracts and retains talent through their extensive range of over 200 discounts and perks, pension scheme, private health insurance and much more. All employees from across the globe go through a week-long induction in the Oxford headquarters to get embedded in the company culture and values straight away. They also take part in regular social and company activities that highlight each team or individual’s contributions to the company’s success.

About Adestra

Adestra is a trusted provider of First-Person Marketing solutions for global and growing brands.

The company’s industry-leading email platform provides a powerful infrastructure for one-to-one, contextual messaging and marketing automation, helping marketers communicate more effectively with their customers and subscribers. Robust reporting features allow marketers to efficiently evaluate and optimize their campaign results. The flexible structure and open integration architecture allow businesses to connect disparate technology platforms to create a seamless customer journey.

Along with a best-of-breed platform that drives customer engagement and boosts ROI, Adestra was founded on the principle that marketing success takes more than technology, which is why customer service is at the heart of its business. Adestra was a winner of the 2014 and 2017 Customer Focus Award from the Customer Service Institute. It also won Bronze for Customer Service Department of the Year at the 2017 Stevie Awards for Customer Service, as well as being presented with the 2017 Supplier of the Year Award from one of its longest-standing clients, UBM.

Adestra continues to maintain one of the highest customer retention rates in the industry. It is trusted by top companies including UBM, Condé Nast Digital Limited, and Tile, among others.

Established in 2004, Adestra has offices throughout the UK, USA, Canada and Australia. For more information, please visit