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Digital marketing technology provider Adestra has appointed Henry Smith as Commercial Director to help support the company’s expansion in the UK and US.

The company has enjoyed rapid growth in the US since distribution began in early 2014, with US clients already generating 12% of Adestra’s total email sending volume.

Prior to joining Adestra, Henry held the position of Head of Global Sales Enablement at SmartFocus. He has spent 15 years working in the marketing industry and gained a wealth of experience in all commercial areas of business.

Henry commented:

“It’s a game changing time for email and marketing technology vendors as the proliferation of digital continues to provide new and exciting opportunities for the industry. With this in mind, I look forward to working with the team at Adestra to further develop and deliver the company’s, already extensive, best-of-breed software and service offerings.”

Henry will report in to Adestra CEO and co-founder Henry Hyder-Smith, and will be responsible for overseeing brand development; managing the business on a day-to-day basis with Operations Director Carl Chambers and supporting Adestra’s growth plans in the UK and US.

Steve Denner, COO and co-founder at Adestra, commented:

“We are thrilled to have someone of Henry’s calibre on the team. As we continue to grow the business on both sides of the Atlantic, his extensive knowledge of the industry and breadth of experience will prove invaluable to Adestra. His passion for data and customer knowledge will help us maintain our agility as a cutting edge digital marketing technology provider.”