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Encouraging basket abandoners to complete their online purchases can be challenging. Sometimes shoppers need a nudge. Conversion Capture from Adestra can help you win back valuable lost business. Quickly. Easily. Effectively.

To increase abandoned basket email effectiveness even further, Adestra have released two new Conversion Capture feature updates:

Adestra’s CTO, Steve Denner, comments:

“Creating an abandoned basket email is the first step in recapturing lost sales, but being able to optimize those emails and ensure they are delivering the highest return is the next challenge. By being able to split-test your abandoned basket emails, and create a multi-step abandoned basket program, you can truly optimize your emails for conversion. These new features, adding to the already leading feature suite provided by Conversion Capture for delivering one-to-one, personalized communications to your abandoned basket customers, give marketers the tools they need to win back lost sales efficiently and effectively.”

For further details visit:

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Reena Mistry – Marketing Director,, +44 (0)1865 242425