With GDPR just around the corner (the 25th of May, to be exact), it’s imperative that all marketers are ready for the changes that will come into effect.
We’d encourage marketers to consider the GDPR as an opportunity for transformation rather than a restriction; the protection of our users’ and their clients’ personal information has always been our first priority, and this increased emphasis on subscriber consent is something to be valued.
Here at Adestra, we have always maintained that the receipt of an individual’s data is a privilege, and that this information should be used accordingly to better personalize and maximize your interactions with that individual. By giving your clients greater control over how their data is used and maintained, you are gaining the opportunity to build trust, gain value, and increase the quality of the client date you hold.
If you’re unsure on how to implement this in practice, our in-house experts have provided a wealth of insight and advice* for you to benefit from. Keep checking in on this page for more resourced around the GDPR, data protection, and your options when repermissioning your clients.
Not got enough time to read all of the materials? Why not bookmark the page and access it again later.
GDPR and email marketing: An opportunity for transformation?
Our resident GDPR expert Antony Humphreys explores how the regulation is an opportunity for marketers; not something to fear.Access the Webinar
"GDPR is primarily concerned with the protection of the privacy of individuals in relation to the processing of their personal data; making sure that organisations are transparent and honest when collecting and processing personal data and respect that the individual owns and continues to control such use. "
Read the latest in our blog
GDPR checklist: The boxes you should tick before May 25th
How to grow your email lists ahead of GDPR
Does the start of Brexit mean marketers are off the hook with GDPR?
Great examples of transparent data and privacy policies ahead of GDPR enforcement
Will GDPR affect marketers’ ability to personalize communication?
How to avoid a fine like MoneySuperMarket over email consent and permissions
It’s time to Detox your Data
Detox your Data: Making use of preference centers
To what extent will recent EU data law changes impact your (or your clients’) approach to email?
When asked whether Brexit will have an impact on their approach to GDPR, the general consensus from marketers was “no”. Some confusion remains, however. See our findings regarding GDPR’s business impact in our new Email Marketing Key Sector Report (see Fig. 9 for featured graph).
The content and opinions within these resources are for information purposes only. They are not intended to constitute legal or other professional advice, and should not be relied on or treated as a substitute for specific advice relevant to particular circumstances, the Data Protection Act, or any other current or future legislation. Adestra shall accept no responsibility for any errors, omissions or misleading statements, or for any loss which may arise from reliance on materials contained within these resources.
For further information, feel free to access these resources from two of our clients; the ICO and the DMA.
The ICO | GDPR blog posts
The DMA | The legal base for consent
The DMA | The legal base for legitimate interests
The DMA | Data retention