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Join us for an exclusive email seminar, where our two guest speakers will outline how they have used Adestra to meet their company objectives. Take advantage of our networking breakfast to chat with clients, share industry insights, and ask our Adestra experts for their advice on maximising your email success.

 

Agenda

8.45 – Networking breakfast

9:20 – Welcome
Henry Smith, Managing Director, Adestra

9:35 – Integrating for success
Rachel Scott, Head of Marketing, The Stage Media Company

Founded in 1880, The Stage has long been a must-read for all those involved in the performing arts industry. Now available in print, digital and online, The Stage also provides a jobs platform, a castings service and even a dating site. Their growing database was pushing their infrastructure to the limit and holding them back strategically. Rachel explains how they integrated multiple data sources and streamlined their processes, reclaiming over 5 hours a week. The new, efficient set-up has enabled them to improve the relevancy and timeliness of their emails, delivering better engagement and higher conversion rates.

10:00 –  Lifecycle automation drives engagement and revenue for multi-channel retailer Ardington
Lauren Grant, Head of Digital, Ardington Services Ltd

Ardington is the parent company that owns multi-channel retailers Pia Jewellery, Museum Selection and Culture Vulture Direct. They use automation across each brand’s customer lifecycle to drive engagement and conversions. Lauren will reveal how they have optimised their lifecycle programs for their distinct brand personalities and audiences, using both online and offline data to drive a personalised email strategy that delivers results. In just 6 months they have seen an 85% uplift in email-driven revenue.

10.25 – Reaching your true (email) potential
Danielle Woolley, Head of Customer Success, Adestra

The Customer Success team at Adestra works with clients to understand their goals and objectives, and to develop plans to deliver on those goals and maximise ROI. Discover Dani’s tips for achieving effective 1:1 customer communications, brought to life by successful case studies and examples.

10.45 – What makes Adestra different?
Martin Bolsover, Head of Sales, Adestra

At Adestra we have been empowering our clients to maximise their marketing ROI through email-driven technology for over 12 years. The platform’s flexible account structure, our obsession with customer success, and our award-winning service has gained the trust of global and growing brands alike. Martin will take you through the features that make Adestra different and how you can expect us to drive your email marketing to the next level.

11:00 – Networking drinks



Reserve your place at our exclusive Breakfast Seminar

Speakers

Rachel Scott, Head of Marketing, The Stage Media Company

Rachel has worked within media companies for the last 6 years, starting out at Orion Publishing before moving onto Informa. Since starting at The Stage 4 years ago Rachel has worked on their subscription and acquisitions marketing before being promoted to head up the department where she is now responsible for the overall strategy.

Lauren Grant, Head of Digital, Ardington Services Ltd.

Lauren is responsible for the digital growth of 3 brands: Pia Jewellery, Culture Vulture and Museum Selection. Lauren started her career at Worldstores where she rose to be Head of Online Merchandising. She then moved on to join the wonderful Ecommerce team at Radley and Co as Website Manager, before leaving London for the Oxfordshire countryside.

Danielle Woolley, Head of Customer Success, Adestra

Danielle has over 12 years’ experience working in digital marketing both client and agency-side. She has worked with clients across a wide range of industries including (most recently) UBM, Incisive Media, Oxfam, Evans Cycles, Truprint and Long Tall Sally, helping them maximise ROI from their digital marketing programs. As Head of Customer Success at Adestra, Dani is obsessed with helping clients leverage the Adestra platform to meet and exceed their marketing goals.

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