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Join us for an exclusive email seminar, where our two guest speakers will outline how they have used Adestra to meet their company objectives. Take advantage of our networking breakfast to chat with clients, share industry insights, and ask our Adestra experts for their advice on maximising your email success.

 

Agenda

8.45 – Networking breakfast

9:20 – Welcome
Henry Smith, Managing Director, Adestra

9:35 – Fast results with email driven campaigns
Paul Brierley, CRM & Insights Manager, Eleven Sports

Award-winning global digital sports broadcaster Eleven Sports have seen an uplift from email after just 4 months – customers who engage with email have a higher propensity to subscribe and engage more frequently with the platform. Paul reveals how they achieved great results using automated and manual campaigns to nurture customers through conversion and onboarding, and to win back lapsed customers.

10:00 –  Automation boosts email engagement by 15% and saves hours for the NSPCC
Meredith Berman, Digital Marketing Officer and Fiona McCrindle, Digital Producer

The charity wanted to create a great email experience for their supporters that would support and encourage them throughout the fundraising process. Using Adestra’s Automation Program Builder, the NSPCC marketing team fully automated the journey for event participants across more than 40 events. The project has driven huge efficiencies, saving an estimated 60 hours. They’ve also seen an uplift in engagement, with the average open rate increasing by 15%. Find out how they achieved these results.

10.25 – Reaching your true (email) potential
Danielle Woolley, Head of Customer Success, Adestra

The Customer Success team at Adestra works with clients to understand their goals and objectives, and to develop plans to deliver on those goals and maximise ROI. Discover Dani’s tips for achieving effective 1:1 customer communications, brought to life by successful case studies and examples.

10.45 – What makes Adestra different?
Martin Bolsover, Head of Sales, Adestra

At Adestra we have been empowering our clients to maximise their marketing ROI through email-driven technology for over 12 years. The platform’s flexible account structure, our obsession with customer success, and our award-winning service has gained the trust of global and growing brands alike. Martin will take you through the features that make Adestra different and how you can expect us to drive your email marketing to the next level.

11:00 – Networking coffee

Reserve your place at our exclusive Breakfast seminar.

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Speakers

Meredith Berman, Digital Marketing Officer, NSPCC

Meredith has worked within digital marketing for nearly eight years. Although Meredith’s digital experience is broad, throughout the duration of her career, she has mostly specialised in email. At the NSPCC, Meredith looks after their email marketing channel.

Fi McCrindle, Digital Producer, NSPCC

Fi has worked in digital marketing for several different charities over the last four years, specialising in email marketing and digital project management.

Paul Brierley, Global CRM & Insights Manager, Eleven Sports

Paul is a direct marketing strategy leader with 12 years’ experience achieving results from data and systems. He’s a CRM all-rounder with management experience across the spectrum: from systems and process change to building brands that connect with customers, delivering multi-channel solutions spanning media, sport, B2B and B2C customers. Paul specialises in ensuring ROI from fledgling CRM projects.

Danielle Woolley, Head of Customer Success, Adestra

Danielle has over 12 years’ experience working in digital marketing both client and agency-side. She has worked with clients across a wide range of industries including (most recently) UBM, Incisive Media, Oxfam, Evans Cycles, Truprint and Long Tall Sally, helping them maximise ROI from their digital marketing programs. As Head of Customer Success at Adestra, Dani is obsessed with helping clients leverage the Adestra platform to meet and exceed their marketing goals.

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