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This week Adestra hosted their May webinar dedicated to the key results from this year’s Adestra/Econsultancy Email Census. Reena Mistry, Marketing Director at Adestra was joined by Econsultancy’s Linus Gregoriadis and Steve Denner, one of Adestra’s founders. The webinar focused on the emerging themes from this year’s census and the issues facing more than 1,300 marketers today.

The topics covered in the webinar include:

1. Email remains high as a great channel for ROI

2. Perceived email performance is low amongst email marketers

3. Marketers are neglecting data and optimisation

4. There’s a distinct lack of mobile best practice among email marketers 

5. Connecting data systems is problematic for most companies 

6. Customer support is a top priority when evaluating an ESP

Reena also offered insight into why these results are so by providing valuable best practice advice for different email marketing strategies as well as sharing some Adestra client success stories.

Watch the full webcast and learn more about the results from the 2013 Econsultancy/Adestra Email Census

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