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Obtaining email addresses and other data from potential customers in the hospitality and tourism sector can sometimes be a challenge. Hotel guests and users of other hospitality services are often wary of giving away personal data or they might lie with a third party.

How many of us haven’t booked holidays through sites like, Trivago or Momondo? More often than not, customer data does not get passed from these services on to the end service provider. So it can prevent the hotel where you are staying from sending you personalised communications.

A digital transformation in the hospitality, tourism and leisure sector is creating new and exciting ways to offer customers a personal experience and build brand loyalty. So what could you do to capture and then use data in surprising ways, making your company stand out?

Quality data allows you to create ‘in the moment’ marketing opportunities

Naturally, the use of data is key to building a 360-degree view of each customer so you can pinpoint exactly where they on their customer journey. The more personalised the message, the more likely you are to be successful in requesting more data and the more effective your campaigns are likely to be. But how does this work in practical terms? Here are a few examples combining of quality data and creativity:

Connect all your marketing channels with clear, consistent messages

The digital transformation in hospitality, tourism and leisure still has a long way to go. It’s no longer just about email and social media marketing. Digital technology has to be embraced across the organization’s entire operation to make it easy to roll out new ideas and bring new features to market. Winners in the sector understand the big picture and ensure clear, consistent messages at every touch point. Clarity and consistency working alongside smart data analysis is a winning combination.