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We’re only days away from the ‘celebration’ of the dead, creepy crawlies and scary ghosts that we all know as Halloween.

As part of this year’s email inspiration we’ve decided to keep updating our post as and when we receive more spooktastic examples. So, if you see a great one, feel free to share it by linking to it in the comments section.

Best use of terrifying copy: the wicked side of Whittard

Another tea company, Whittard, steals the prize from Fortnum & Mason with their Heavenly Devilry Hot Chocolate. Inviting subscribers to ‘feel wicked’ and ‘enter Spookstown’, it combines words with great imagery and the power of a limited edition product to take part in Halloween.




Former winner: Fortnum & Mason

An honourable mention goes to… Taylor Stitch for its discount code ‘Deadstock’


Best use of spine-chilling images: Waitrose

The confectionery sector is one of the biggest winners this time of year and competition is fierce! But some people prefer making their own treats. Waitrose combined both approaches in this ‘sweet and spooky’ campaign and encouraged cross-channel interaction with its #AutumnWarmers competition.


Most wicked subject line: Dorothy Perkins

With a combination of alliteration, emojis and an offer – Dorothy Perkins wins in this category (for now!)


Spooktasic use of animation

Dorothy Perkins used a subtle but effective animation with the flying witch in the header of its emails to draw attention to its Halloween special offer.


An honourable mention goes to… Hotel Chocolat for its eerie smiling pumpkin used to announce the arrival of the Halloween collection as part of a general autumn-themed email. We can’t wait to see what else the British chocolatier does in the lead up to Halloween!