Black Friday, Cyber Monday, even Thanksgiving…your inbox must be pretty full of marketing emails right now.
I’ve been hearing Christmas songs for almost 2 weeks now, and we’re not even in December! I mean, I like Christmas as much as the next person does, but I do think it’s too early to sing Christmas songs.
However, Christmas in my inbox is a different matter. When I receive a holiday email, it stands out in my inbox and I want to click. Why? They’re usually emails that have been thoroughly planned and where the creativity of their designers imbues every single bit of code.
Penguin Books: the Penguin gift guide
Whether we like it or not, the holiday season equals presents. And you probably love receiving them. However, thinking about what to buy a family member, a friend, your partner or that colleague you’ve never heard of but who is your Secret Santa…that’s another thing, isn’t it? Well, if you’re going to send gifts guides or ideas to your subscribers, you may want to take a look at this example from Penguin. Why? The copy, the design of the email… everything is simple, and it gets to the point, but at the same time is on-brand and elegant. The CTAs are clear but don’t steal the attention from the books, which are the stars here. The ribbon connecting the books is a nice touch that keeps the Christmas theme alive throughout the email. The landing pages, also crucial for conversions, maintain branding and deliver what’s promised in the email.
Pret A Manger: delivering a joyful Christmas
Christmas is also a season where we feel closer to others. It’s a time to give to those whom we love and care about, and also to those in need. So, whether you’re running a charity project or not, check out this email highlighting Pret A Manger’s charitable donations over the Christmas period. Why do we love this email? Well, what’s not to like about it? Pret A Manger is trying to promote a natural lifestyle, and earlier this year the brand opened their 3rd ‘Veggie Pret’ shop, targeted at vegans and vegetarians. Therefore, the creation of a reindeer out of tomato, avocado and ginger is quite creative and in line with the brand, and the addition of the Christmas lights along with the chosen animal and the golden color keeps that Christmas spirit alive.
Looking for more inspiration? Don’t worry, we’ll be back with more of our favorite emails next week.