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Marketers lead busy lives and we want to make it easier for them to keep their knowledge up-to-date. Welcome to the first ‘Term of the Week’, explaining what you need to know in around 100 words.

Location targeting - Geo Tracking in MessageFocus

Geo Tracking in MessageFocus

Location Targeting

Location targeting is a visual representation of where your emails are opened, which can be used as a basis for writing a report, for list segmentation purposes or just for gaining more insight about your customers. So next time you organize an event, launch a local magazine or do a flash sale in one of your stores, you can increase conversion rates by segmenting in a smart way.

To help you see where the sweet spots are, MessageFocus overlays the location data over the map of the world in a report called Geo Tracking. This indicates the ‘heat’ of an area using a colour scale from purple to green to red.

If you have any terms you’d like explaining, just leave a comment below.