Dear colleagues, clients, partners and friends,
Today marks a big day for Adestra. We are delighted to announce that the U.S. Trademark Office has issued a registration for our tagline, Software AND a Service®, and we can happily display a Reservation symbol.
While the ‘R’ may seem small, the sentiment is large. It not only affirms Adestra’s brand promise of unparalleled and obsessive customer service, but it reiterates our dedication to the people who use our platform. After all, we’re not just Software as a Service, we really are Software AND a Service®.
Businesses have many objectives. Some are centered around the numbers; others want to beat all their competitors. For us it has always been and will continue to be about our customers. They are at the heart of everything that we do. We know that without them, there really would be no us.
And that is why we wanted to protect our tagline. It is one thing to claim how much we care, but it is another to truly stand behind it.
Of course, we could never do this alone. We would like to take this opportunity to thank all of our clients and partners for allowing us to serve you over the past 13 years – what a ride it’s been! And to our own Adestra family whose hard work, dedication and commitment to customer service have got us to where we are today.
Here’s to so many more exciting times ahead!
Henry and Steve