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In 2013 mobile email is on pace to become bigger than ever. Are you ready?

Here’s a cool stat;
Christmas Day consistently has the highest number of smartphone activations around the world after we’ve sat ’round the tree and unwrapped our new tablets and smartphones.

And according to “Mobile Magazine”, in 2012, over 17 Million Apple and Android devices were activated on Christmas Day, this is 2.5 times as many as in 2011.

Now that we’re halfway through the year, most of those people have even figured out  how to set up email on their new smartphones.

So how can you be sure that your email template is mobile friendly?

Your recipient’s first impression will be how the email looks on their mobile.

Here are some points to remember when building your template:

So, are your emails rendering properly on mobile?

It’s good to keep the compatibility of each mobile client in mind so you can apply the requirements in your campaigns. However, you still might not be 100% sure your campaign will render correctly as you haven’t actually seen it in out in the wild. Previewing how the email will view in as many different email clients as possible will give you that added piece of mind.

The MessageFocus platform offers a really helpful service in the Content Preview, allowing you to view how your email will appear in over 40 different clients before launch. It will generate a preview of how your campaign will look in desktop clients such as Outlook and Apple Mail, webmail clients such as Hotmail and Gmail and, importantly, mobile clients, including iPhone, Android and Blackberry.

So if you haven’t yet, add “testing in different email clients” to your campaign workflow. And if you’re an Adestra client, speak to your Account Manager about adding the content preview feature to your account.

 

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